Enhanced design takes advantage of iPad's high-resolution, full screen display

PR Newswire today announced the launch of an iPad-optimized version of its Mobile App platform, extending the numerous features of PR Newswire’s Mobile App to the iPad’s robust display technology.

Built upon PR Newswire’s recently introduced Mobile App system, the iPad-optimized Mobile App utilizes enhanced display functionality designed to maximize the graphical output and screen design of the iPad. Among its advantages, the iPad Mobile App leverages the iPad’s “double pane” viewing technology to enable users to simultaneously search for and read full press releases on the same screen. Additionally, the technology allows users to access and view photos and video on the iPad’s 9.7 inch high-resolution screen.

“In designing our Mobile App platform, PR Newswire’s aim was to introduce a system that would incorporate a host of core features, and which could be customized to leverage the specific attributes of the leading mobile computing systems,” said Jim King, global CIO and senior vice president, Product Platforms, PR Newswire. “With the iPad, it was imperative for PR Newswire to augment our Mobile App to take advantage of the tremendous display and graphical qualities that the iPad offers, which are ideally suited for accessing and viewing breaking news in both text and multimedia formats.”

The launch of the iPad-optimized Mobile App solidifies PR Newswire’s position as the only commercial news distribution service offering text, photos and a distinct video channel through its own iPhone, iPod Touch, and optimized iPad application. Key to its success, the Mobile App provides direct access to breaking news from many of the world's leading brands while enabling users to search PR Newswire’s extensive database of press releases and multimedia content. The PR Newswire Mobile App also lets users interact with PR Newswire’s @ProfNet and @PRNewswire Twitter feeds, and subscribers of PR Newswire’s expert network, ProfNet, can use the PR Newswire Mobile App to access fast-breaking queries from reporters seeking article sources and expert commentary.

iPhone, iPod Touch, and iPad users worldwide can access the PR Newswire Mobile App for free at the Apple App Store at http://itunes.apple.com/us/app/pr-newswire/id349893430?mt=8 or by simply entering “PR Newswire” in the App Store search field. Once downloaded, users can access and share breaking news or search for specific press releases and video content based on name, services, products, people, stock symbol or other customizable keywords.

Designed and developed for PR Newswire by Newstex, the PR Newswire Mobile App takes advantage of the latest mobile technology. PR Newswire content is available to app developers. For more information, please contact jonathan.evans@prnewswire.com.

About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, compliance, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.