On April 22, 2009, PR Newswire Asia held a media coffee with the theme “How to Better Know and Leverage Financial Media to Expand Corporate Presence” in
The emergence of established financial media has become a new highlight in
The Media Coffee invited three established financial and securities newspaper offices to communicate face to face with enterprise representatives, giving enterprises a deeper knowledge of the characteristics, news gathering process and operations of the media. Among the enterprises at the Media Coffee, most are or are going to distribute news through PR Newswire Asia. Representatives from the enterprises said after the meeting that PR Newswire Asia not only enables enterprises to distribute corporate news in a cost-efficient way, but also provides enterprises and the media an opportunity for idea exchange by organizing such an open dialogue platform, significantly improving their marketing and PR efficiencies.
21st Century Business Herald’s Chen Xing during Speech
Chen Xing, 21st Century Business Herald Director for
She introduced the newspaper’s basic information, industries of concern and series reports on
The director first explained the layout and printing process of 21st Century Business Herald, one of the major financial newspapers of 21st CENTURY NEWS GROUP. 21st Century Business Herald is a deepened daily which never adopts newsflash no more than 1,000 words. It focuses more on industry-leading companies, especially their market positions, strategies, investment, M&As and changes in listed companies’ financial positions. In addition, the newspaper has an independent and unique insight into events reported, instead of simply promoting products.
She also introduced the series reports on
21st Century Business Herald started international reporting at the end of last year, and is one of the financial media that took the lead in entering the field. It has correspondent stations in the
Li Yuchuan, Senior Journalist, General Editing
He gave a detailed introduction to characteristics, layout and topic selecting process of the newspaper.
China Securities Journal, founded in October 1992, is a national professional securities journal run by Xinhua News Agency. It was designated by the China Securities Regulatory Commission, China Insurance Regulatory Commission and China Banking Regulatory Commission as the authoritative newspaper to disclose information on listed companies, insurance companies and trust companies. It is based in
China Securities Journal mainly provides securities and financial reports, covering general economic trends in and out of
The topic selecting process of the journal includes important topic screening, daily topic selecting meeting, meeting before editing, layout, editing, imposition and printing. If important news can not be distributed timely in print version, then they will be distributed online. (Press conference is advised to be arranged on any day from Monday to Thursday).
As regards news selection, “what’s going on？” is a key criterion, as a securities newspaper focuses more on a company’s latest news, forward moves and outlook, rather than on what happened. In addition, the journal pays much attention to news background, which should be presented in attractive leads.
The Economic Observer Newspaper Journalist Yang Yang during Speech
Yang Yang, Senior Journalist, Company Column, The Economic Observer Newspaper
First, she briefly introduced The Economic Observer Newspaper and its unique requirements for news, and shared her experience in and views on timeliness of news and criteria for news selection. She also had a heated discussion with corporate HR professionals on news verification and The Economic Observer Newspaper’s special requirements for news.
Yang gave a detailed introduction to the six main columns of the newspaper, including Home News, Front-Page Story, (Financial) Market News, Industry Report, Company Report and Observer. The Industry Report column, which is highly associated with the enterprises attending the meeting, focuses on providing in-depth, exclusive and strategically important reports by describing, analyzing and discussing moves in the IT sector, local companies, listed companies, multinational companies and small and medium -sized enterprises (VC).
As an economic weekly that mainly focuses on economic review and corporate management, The Economic Observer Newspaper interprets economic policies, and analyzes trends and moves in the financial sector, industries and companies.
As a journalist, Yang Yang said she not only welcomes exclusive corporate news and information about new products, but also pays close attention to the significance and influence of news, such as substantial changes caused by a strategic move to a company. She hopes to make exclusive and unique reports on companies through in-depth interviews.
Representatives from CNOOC, ImmunoVac, SK Telecom, ENN Group, HNA Tourism, China Venture Capital Association (CVCA), ZHONGPIN INC, Inspur, Club Gold and China Beijing Equity Exchange exchanged their ideas with editors and reporters over such topics as five “W”s of news, operations of print and online media, timeliness of news, operational difference between daily and weekly, requirements for enterprises and the media. The Media Coffee was rounded off with an interaction.
About PR Newswire Asia’s Media Coffee
For over 50 years, PR Newswire has expanded its corporate news distribution network to more than 170 countries and regions in the world. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to
