The latest PR Newswire Asia Media Coffee was held in Shanghai on Nov. 27, 2008, attended by reporters from Xinhua News Agency, International Finance News, 21st Century Business Herald, China Times and other media organizations. Together with PR professionals from 13 leading enterprises in the auto, high technology and human resources sectors, these media specialists discussed the latest trends and developments in PR communications under the current global financial crisis, the opportunities and challenges enterprises face under a shrinking economy, falls in consumption, budget constraints, price competitions, and how these could be overcome with effective corporate communications planning.

    At the event, media representatives shared information on the latest hot topics and reporting angles in business news, and provided recommendations in corporate communications strategies. Representatives from Advanced

Micro-Fabrication Equipment Corp., Touch Media, Eaton China and JCDecaux China then led discussions on several topics, with case studies on financing for China’s high technology industry, the strategic move by multi-national automotive companies to emerging markets, and the current state of China’s media industry.  

    PR Newswire Asia Media Coffee

    For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen and other major cities. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors. For more information on PR Newswire Asia Media Coffees, schedules and venues, please call +86-10-5864-5288.