Xinhua PR Newswire (XPRN), China’s leading corporate news release distribution service, held a Media Coffee on Sep. 25th in Shanghai, where corporate PR officers from 15 multinational companies and journalists from 5 major Chinese finance publications got together to discuss the communications strategies and methodologies of multinational companies in China.

Held in Corning China's Shanghai office, the Media Coffee focused on three topics: the potential development of China's media; the opportunities and challenges that multinational companies are facing in China; and the impact the developing media have on corporate communications strategies and practices.

Journalists from Jiefang Daily, Financing China, ICS English Channel, Nanfang Weekend, and Southern Metropolis Weekly gave presentations on what they were looked for in a good press release and answered questions raised by the corporate attendees. “I really appreciate that Xinhua PR Newswire provides me with this opportunity to communicate face to face with the PR people from multinational companies,” said Wang Yan, a journalist from Southern Metropolis Weekly, “It is very worthwhile to me.”